UPC showroom

scope of work: wayfinding system, space branding, product display, spatial brand manual, coordination

New UPC type of sales outlets is a concept designed with the purpose of creating less formal relationships with customers. The whole idea is based on 3 main pillars: Touch, Settle and Experience. Divided into 4 functional areas, such as a quick service point; american diner-style design for individual service; product display zone and living room zone. The space branding includes neon attractor at the entrance, wooden customized menu, coffers describing groups of products and individual, magnetic product descriptions which are easily replaceable by the staff. We took care of the greenery, all the knick-knacks as ceramic figures, books, clocks etc. and distinctly exposed the marketing materials.