The Heart Warsaw

scope of work: wayfinding system, space branding, coordination
area: 1500 sqm, flors: 1

Located on the 38th floor in Warsaw Spire building, The Heart Warsaw is the centre of the business district of Wola, connecting two business worlds, international corporations and start-ups. The floor plan is divided into 2 separate functions, red - conference centre dedicated to business meetups and blue - office space for carefully selected innovating teams from cooperating companies. Colours we used in the wayfinding system is also a metaphor for the two types of blood circulating around the body. Wayfinding system was based on the dedicated pictograms used in the room and directional signs, lockers and kitchen cupboards. Length of the lines used in the directional signage are showing the distance between the functions and rooms giving you the intuitive feeling of the space. We designed as well space branding elements which fulfill minimalistic space showing the characteristics of the client, its purpose and roots. We illustrated silhouettes of the ambassadors of the meeting rooms f.e. Marie Curie-Skłodowska, L.Zamenhof or Tamara Lempicka, added some important quotes of the company founders on the wall and illustrated the conference centre with the Warsaw skyline and a map.