Allegro Poznan
Client
Location
Team
wayfinding & space branding:
Damian Bieniek, Piotr Najar
illustrations: Adam Banaszek
murals design: T. Zuchniewicz
project mgmt: Damian Bieniek
production: SignSystem
murals: Sesme Studio
architecture:
The Design Group
project mgmt: SQ Metre
photo: Fotomohito
Description
scope of work: wayfinding, space branding, coordination
area: 24 700 sqm, floors: 10
Allegro’s headquarters is a very complex and comprehensive project – there is an office for the daily work of various departments, a conference centre, a mailroom, a kindergarten for children, and even a call centre that occupies almost the entire floor.
We designed consistent wayfining system and various space branding elements starting from vinyl on the glass walls, 3D installations, murals, dedicated wallpapers and least but not last 20 m length animated neon.